Design of the visual identity and brand for Mamãezoca, an online healthy and tasty recipes project for children.

To compose the logo, we mixed 2 typographies: a serif typeface for the name, to connect with the children’s universe and a sans serif one for the tag line, reinforcing the modern proposition. We chose a beater, one of the grand kitchen symbols, to finalize the composition.

We complemented the identity with a playful pattern, full of colorful and minimalist ingredients drawings.